A. Le Coq exports to Greece

The Tartu, Estonia-based beverage maker A. Le Coq has multiplied exports to Greece and is eyeing sales of 400 000-550 000 euros on the Greek market this year, which would exceed last year’s sales tenfold.

“We started selling on the Greek market three years ago and by now we have a sales network that covers the whole Greece,” CEO Tarmo Noop said. “The geography of A. Le Coq beverages has expanded from year to year and in terms of marketing, European summer holiday destinations are just the right place for selling one’s products as it helps raise awareness of A. Le Coq products also in tourists’ home countries.”

Noop said that in soft drink exports, Angry Birds is the company’s biggest success. Companies of the Finnish Olvi group, to which also A. Le Coq belongs, have the exclusive rights to sell the drinks of the brand on several European markets. Of alcoholic beverages A. Le Coq exports mainly beer, cider and long drinks to Europe.

The beverages maker has 10 groups of products in its portfolio, the largest of which are beer, water, juices and soft drinks.

Source: Estonian Review (BNS)