EMT, Elion and Eesti Telekom to merge

Mobile phone service provider EMT, Internet service provider Elion and parent company Eesti Telekom will merge into one company in September.

The EMT and Elion trademarks will continue to be used, but the name of the company will be Eesti Telekom.

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Estonian postal service gets new brand

AS Eesti Post is switching to a new international name on June 1, 2014 that the company says will stand for its logistics solutions and operations on the home Baltic market. It will continue to use the Eesti Post trademark in Estonia.

The Omniva trademark will cover all existing logistics and e-services brands, such as Post24 package machines, the express mail service ELS Kuller and e-invoicing center.

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New TV channel to air on June 1

The Technical Surveillance Authority has given the nod for the creation of a new television channel, Kanal 8, with owners saying they hope to begin broadcasting at the beginning of June.

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Businessman expands his media empire by acquiring BNS

Margus Linnamae who has extensive holdings in the Estonian pharmaceutical business has acquired a 55 percent holding in the news agency Baltic News Service through his company MM Grupp.

Last year, Linnamae acquired Eesti Meedia, publisher of Postimees daily, from Norwegian media group Schibsted.

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Baltic public broadcasters may set up joint Russian TV channel

Lithuanian, Latvian and Estonian public broadcasters are considering a plan to set up a new Russian-language TV channel to offset the influence of Russian channels. Russians represent around a quarter of populations in Latvia and Estonia and 6% in Lithuania.


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Foreigners need more information to adapt quicker – study

In order to facilitate the adaptation of foreigners staying in Estonia it is necessary to ensure better availability of information and existence of an effective adaptation program, finds the study on foreigner adaption to Estonian society.

This week Estonian Ministry of the Interior presented a new study “Adaptation of new immigrants in Estonia: choices and political proposals to form a comprehensive and sustainable system”. In this study the interviewed foreigners and the organizations recruiting them were drawing attention to the difficulties in obtaining important practical information and information regarding functioning of the state as well as to the currently modest role of the state in facilitating adaptation.

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Kalev and Maxima are best brands

Chocolate producer Kalev has been voted the most-beloved brand in Estonia for the sixth year in a row, said a poll by TNS Emor.

Maxima was second, despite the tragedy in Latvia where 54 people died after a roof collapsed in a store in Riga in November. Maxima was tied for most popular brand among non-ethnic Estonians, but failed to make the top ten for Estonian voters.

Dairy giant Tere, which has its production units located in Viljandi and Põlva, was third in the poll, completing a repeat of last year’s top three.

The seven other top-10 brands in Estonia were (in alphabetical order): ETV, Google, Leibur, Rakvere, Selver, Skype and YouTube.

“The study shows that sector-wise, the attractiveness of media and entertainment brands has grown. Telecommunication, banking and infrastructure brands have, on average, fallen the most,” Emor said.

Men and the younger generation prefer technology brands, while women and the elder voted for food and retail brands.

Source: Estonian Review / ERR