The goal of developing a Global Estonia network is to boost exports and bring investment to Estonia, together with the wider exchange of information and communication of state messages. The network will be comprised of Estonian foreign representations, honorary consuls, business delegates, fellow-countryman living and working abroad, friends of Estonia and their organisations.
The basis for forming the Estonian network is mainly to develop and widen the connection of existing channels and improve their cooperation, as the Ministry of Foreign Affairs, foreign representations, Enterprise Estonia, the Estonian Institute and others already have functioning networks. Creating and managing an integrated global Estonian network is ideally suited for the Ministry of Foreign Affairs and its foreign representations, where a significant fundamental structure in the form of existing lists is already present. A centrally organised network enables communication based on target group or target message, and not necessarily based on institution.
Possible areas that the network is planning to cover include: business diplomacy, export and investments; culture, science and education; media; Estonianism and politics.
Global Estonia network is a concept in development.
Source: GOVERNMENT COMMUNICATION UNIT
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