The ban of quick loan advertising is big loss for media

A plan by the Ministry of Economic Affairs to ban quick and payday loan advertising on television and radio would cost the stations roughly 3.6 million euros, said the Association of Estonian Broadcasters.

Toomas Vara, the head of the association, told Eesti Päevaleht the plan would have an unproportionally large financial effect.

“Banning ads on a legal activity is crazy, instead of regulating the accessibility of loans and measures of fast loan companies,” he said.

Tea Danilov said the bill would infringe on the principle of a free economy, but would benefit consumers.

The bill could be discussed by the government already this week.

Source: ERR News

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: