UK’s largest sporting retailer opens a store in Tallinn

Sports Direct International plc, a British retailing giant that is known for its low margins, will open its first store on 1,600 sqm in Tallinn in Ülemiste Shopping Centre at the end of October, writes Äripäev.
Remi Aare, Baltic area manager of Sports Direct, said that the store will be offering same prices as in UK.

Guido Pärnits, board member of Ülemiste Shopping Centre, said that the company took advantage of the fact that the mall was expanding, becoming the anchor tenant in the newly-built section.

„While many retailers are trying to add e-commerce to their retail business, Sports Direct is supporting its e-commerce with physical stores,” said Pärnits.

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