The Tallinn-based alcoholic beverages maker AS Liviko dispatched the first five sea containers full of vodka of the Viru Valge brand to China on July 19, 2012. The CEO of Liviko, Janek Kalvi, told BNS that previously the company has sent samples to the Chinese market and carried out market research and analysis. “What we’re doing today is the first serious shipment and the start of export,” he said.
The first batch consists of bottles of 0.7 liters, 0.5 liters and 0.2 liters and is meant for sale in five different regions: Xiamen, Wuhan, Ningbo, Tianjin and Chongqing.
In a press release, Kalvi said Liviko had been preparing the sale of Viru Valge, one of its best-known brands, on the Chinese market for two years. The very first container of Viru Valge for China was shipped in March.
During 2011 Liviko exported 4.2 million liters of alcoholic beverages, which made up 31% of its total output. The main export markets for Liviko so far are Latvia, Lithuania, Russia, Ukraine, Finland, the United States and Japan.
Source: Estonian Review
Filed under: Foreign Trade