Revenues of daily Postimees grow 11 pct

Revenues of the Estonian media company AS Postimees, a holding of the Norwegian Schibsted group, totaled 11.4 million euros last year, up by 11 percent compared to the year-earlier 10.29 million euros.

The profit of the company was 450,000 euros compared to 154,000 euros in 2010.

Advertising income made up 5.4 million euros of the revenue. The income from subscription declined by about 1 percent in annual comparison to 5.07 million euros, it appears from the annual report.

The average print run of Postimees was 57,350 copies, down by 1.4 percent year-on-year. Data of the polling company TNS Emor show that the readership of all dailies decreased by around 8 percent in 2011, the company observes. Postimees had an average of 186,000 readers daily last year. The Russian-language version of the daily had 51,000 readers on the average, figures provided by TNS Emor show. The online news sites of Postimees had an audience of 850,000 at the end of last year, up by 20 percent from 2010.

The paper’s direct variable expenses (newsprint, printing, delivery) totaled 4.96 million euros in 2011, making up 44.6 percent of all expenses. Outlays on personnel (pay, extras, taxes) together with training expenses made up 3.59 million euros or 32.3 percent of total expenses. Payroll costs together with the social tax grew to 3.53 million euros from the year-earlier 2.93 million euros and the number of employees rose to 186 from 163 in 2010.

The sum total of expenses increased by 8.1 percent to 10.95 million euros.

Source: Estonian Review

PISA testing starts in nation’s schools

From today through May 4, 15-year-olds at 206 selected schools around the country will be filling out test forms for the Program for International Student Assessment (PISA), an OECD-organized study conducted worldwide every three years.

The aim of PISA 2012 is to assess whether 15-year-old students have acquired the necessary skills for full participation in society by the end of their compulsory education.

In total, 6,450 Estonian students born in 1996 will take part in the survey, which presents a number of problems set in real-world contexts. Participanting schools were drawn at random from all types of schools providing compulsory education.

This year’s PISA will focus specifically on the students’ knowledge of mathematics and natural sciences, assessing them through tests they will fill out electronically. In addition, 1,200 randomly-chosen students will have to fill out a separate financial literacy survey.

In total, 67 countries are participating in the survey, with the results to be made public by the end of 2013.

The PISA survey was first conducted in 2000. Estonia began participating in 2006.

Source: Estonian Review