Estonia suspends Youtube campaign targeted at Russian tourists

Enterprise Estonia has suspended the promotion campaign aimed at Russian tourists which featured singing Matrjoshkas and carried the slogan „A holiday in Estonia for you and your 75 friends,” writes Äripäev.

Only yesterday Äripäev’s Best Marketing website reported about the new promotion campaign at visitestonia.com commissioned by Enterprise Estonia that was available on Youtube and included videoclips.

Several advertising executives in Estonia have criticised the campaign, saying that videoclips showing Matrjoshkas who drink and have fun in a hotel room, etc. seem to promote Estonia as a destination for sex tourism.

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Estonian Minister of Culture says he will resign

Culture Minister Rein Lang said yesterday on ETV that he will resign in the light of the scandal surrounding the leadership change at a publicly funded culture weekly Sirp.

Lang who has become deeply unpopular among many intellectuals for his role in coordinating the leadership change at Sirp said that there was no point for him to sit in the Cabinet. “I couldn’t get anything done anyway,” he said to “Kahekõne” host Indrek Treufeldt.

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Businessman to buy holding in tabloid

Janek Veeber, son of late father Tiit Veeber who had extensive business holdings in the district heating system of Tartu, plans to acquire a holding in Estonia’s largest daily Õhtuleht, magazine publisher Ajakirjade Kirjastus and newspaper delivery service Express Post.

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Schibsted reports a notable loss from sale of Eesti Meedia

Norwegian media group Schibsted has announced that it is recording an one-off EUR 26m loss as a result of the sale of Eesti Meedia, writes Äripäev.

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Postimees to severely cut costs after the acquisition

Alar Voitka, partner of investment bank Nordic CF Advisory, says that if Eesti Meedia is sold, Postimees daily could be in for major cost-cutting.

Voitka said that it may be problematic to find strategic investors for the company because investors are at present mainly interested in rapidly growing online media.

“From the financial perspective, Eesti Meedia is not online media, but mainly Kroonpress printing house. It’s the same that Ekspress Grupp is actually Printall,” Voitka said about the main cashflow machines of both media groups.

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Estonians to buy out Norwegians in biggest-ever Estonian media deal

Estonian media company Eesti Meedia that belongs to listed Norwegian media conglomerate Schibsted is preparing a management buyout, writes Äripäev.

By one source, the sales price of Eesti Meedia could be the price of Kroonspress printing business that in 2012 had revenue of 36 million euros.

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Estonia 13th in press freedom

Estonia has climbed from 22nd to 13th in this year’s Freedom House press freedom index. Latvia was ranked 55th and Lithuania was at 40th, while Russia was 176th.

Norway and Sweden are the most press-friendly nations.  The annual Freedom of the Press report, compiled by the US-based NGO, measures the level of freedom and editorial independence enjoyed by the press in 197 nations and territories.

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Estonia is one of the freest countries

Freedom House, an organisation based in New York in the United States, has once again placed Estonia among the most free countries in its list of world political and human liberties. Freedom House gives out points from one to seven regarding political rights and civil liberties. The countries that were given one point in each category are the freest and those that were given seven points have the smallest liberties.

Estonia, along with most countries of the European Union, received one point for both political rights and civil liberties. Estonia received exactly the same assessment last year.

There were 195 countries on the list this year. In the opinion of Freedom House there were 90 free, 58 partly free, and 47 non-free countries in the world last year. Freedom House finds that 43% of the world population live in free countries; 23% live in partly free and 34% of the world population live in non-free countries.

Compared with last year’s table Lesotho, Senegal, Sierra Leone and Tonga have risen from among partly free countries into the list of free countries. The Ivory Coast, Egypt and Libya climbed from among non-free countries to among partly free countries. Mali made the biggest fall from among free countries into the list of non-free countries. Guinea-Bissau fell from a partly free country into a non-free country.

In accordance with Freedom House a free country has open political competition, an atmosphere of the respect of human rights, significantly independent civil life and independent media.

In a partly free country respect of political rights and civil liberties is limited, a partly free country often has a high level of corruption, weak respect for laws, an atmosphere of ethnic and religious hatred, and one force dominates on the political landscape despite the existence of several parties. In a non-free country there are no basic political rights and civil liberties are violated widely and systematically.

Source: Esatonian Review

Fremantle buys rights to Estonian TV series

Balti Video that produced a hugely popular Estonian TV series Kättemaksukontor has sold rights to the series to international TV producer FremantleMedia Ltd.

It is the first Estonian TV series that has become so successful.

FremantleMedia that has produced such best-selling shows as Idol, X Factor, Got Talent, The Farmer wants a wife, Hole in a Wall, etc.

It has not been said how much such a transaction costs.

Balti Video ended 2011 with revenue of EUR 2.2m.

Fremantle is owned by RTL Group and has revenues of more than EUR 1 billion. It’s the world’s leading TV show producer and produces 9,200 hours of programming a year.

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Estonia’s best m-service

The Information System Authority (RIA) on Wednesday named a mobile application of Estonian Public Broadcasting (ERR) the country’s best m-service. The application, which allows users to watch and listen live to all TV and radio programmes and access the broadcaster’s archive, was developed in co-operation by ERR, Finestmedia, and Helmes, RIA said. In addition to live broadcasts and archived materials, the application offers daily news in Estonian, Russian and English and programming schedules.

Jury member Katri Ristal said the ERR application won the competition because it is user-friendly and enables users to keep abreast of daily news and use the Estonian audiovisual archive regardless of their location.

The winner in the commerce and business category was Qminder, a mobile application for remote queuing that makes the service process substantially more comfortable. In the category of health and environment MOBO, an orienteering application developed by Tak R&D, was declared the winner.

By way of exception, several applications were named as the best in the category of culture and education. The jury’s pick was applications by Walk & Learn that provide study material on nature.

In all 44 domestic m-services participated in the five categories of the competition initiated by RIA. The eight-member jury consisting of experts from various fields of life evaluated the entries by their functionality, user-friendliness, aesthetic quality, safety, and marketing and social potential.

Source: Estonian Review

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