Baltic public broadcasters may set up joint Russian TV channel

Lithuanian, Latvian and Estonian public broadcasters are considering a plan to set up a new Russian-language TV channel to offset the influence of Russian channels. Russians represent around a quarter of populations in Latvia and Estonia and 6% in Lithuania.


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Foreigners need more information to adapt quicker – study

In order to facilitate the adaptation of foreigners staying in Estonia it is necessary to ensure better availability of information and existence of an effective adaptation program, finds the study on foreigner adaption to Estonian society.

This week Estonian Ministry of the Interior presented a new study “Adaptation of new immigrants in Estonia: choices and political proposals to form a comprehensive and sustainable system”. In this study the interviewed foreigners and the organizations recruiting them were drawing attention to the difficulties in obtaining important practical information and information regarding functioning of the state as well as to the currently modest role of the state in facilitating adaptation.

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Kalev and Maxima are best brands

Chocolate producer Kalev has been voted the most-beloved brand in Estonia for the sixth year in a row, said a poll by TNS Emor.

Maxima was second, despite the tragedy in Latvia where 54 people died after a roof collapsed in a store in Riga in November. Maxima was tied for most popular brand among non-ethnic Estonians, but failed to make the top ten for Estonian voters.

Dairy giant Tere, which has its production units located in Viljandi and Põlva, was third in the poll, completing a repeat of last year’s top three.

The seven other top-10 brands in Estonia were (in alphabetical order): ETV, Google, Leibur, Rakvere, Selver, Skype and YouTube.

“The study shows that sector-wise, the attractiveness of media and entertainment brands has grown. Telecommunication, banking and infrastructure brands have, on average, fallen the most,” Emor said.

Men and the younger generation prefer technology brands, while women and the elder voted for food and retail brands.

Source: Estonian Review / ERR

Estonia is 11th in world press freedom index

Estonia ranked 11th for the second year in a row among 180 countries in the 2014 Reporters Without Borders World Press Freedom Index published on Wednesday. In 2013 Estonia also ranked 11th but in 2012 and 2011 placed third to fourth, news portal of Estonia’s public broadcaster ERR reports.

Finland tops the index for the fourth year running, closely followed by Netherlands and Norway, like last year. At the other end of the index the last three positions are again held by Turkmenistan, North Korea and Eritrea.

Of Estonia’s neighbouring countries Lithuania placed 32nd, Latvia 37th and Russia 148th. Such western countries as Germany, the U.K., France and the U.S. also placed behind Estonia, respectively 14th, 33rd, 39th and 46th.

This year’s index covers 180 countries, one more than last year. The new entry, Belize, placed 29th.

Reporters without Borders is a France-based international non-profit, non-governmental organization that promotes and defends freedom of information and freedom of the press. The organization has consultant status at the United Nations. The organization compiles and publishes an annual ranking of countries based upon the organization’s assessment of their press freedom records.

Source: Estonian Review / BNS

Ekspress Grupp pulls out of Ukraine

The listed Estonian media holding AS Ekspress Grupp has decided to terminate the activity of its Delfi subsidiary in Ukraine from March 1, 2014.

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Estonia’s largest media companies sue each other

The nation’s two largest media companies, Ekspress Grupp and Eesti Meedia, are accusing each other of breach of contract and are likely to go to court, writes Äripäev.

Ekspress Grupp, a listed media group which publishes Eesti Ekspress weekly, Eesti Päevaleht daily and Delfi, among others, is claiming that Eesti Meedia, the owner or Postimees, has impeded its purchase of the tabloid SL Ohtuleht, magazine publisher Ajakirjade Kirjastus and delivery company Express Post, that are co-owned by Ekspress Grupp and Eesti Meedia.

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Estonia suspends Youtube campaign targeted at Russian tourists

Enterprise Estonia has suspended the promotion campaign aimed at Russian tourists which featured singing Matrjoshkas and carried the slogan „A holiday in Estonia for you and your 75 friends,” writes Äripäev.

Only yesterday Äripäev’s Best Marketing website reported about the new promotion campaign at commissioned by Enterprise Estonia that was available on Youtube and included videoclips.

Several advertising executives in Estonia have criticised the campaign, saying that videoclips showing Matrjoshkas who drink and have fun in a hotel room, etc. seem to promote Estonia as a destination for sex tourism.

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