Dairy producers launch a new brand to boost sales

Estonian dairy producers have launched a new “Eesti Piim” (“Estonian Milk”) brand that invites people to drink more local milk to alleviate the crisis brought about by the Russian embargo on dairy products.

Märt Riisenberg, chairman of the board of the Commercial Association of Estonian Dairy Producers (EPIKO), said that the effect of the Russian sanctions can be balanced out a little by boosting the sales in the local market. If every consumer drank an extra glass of milk a day, the total milk consumption would grow by 10 percent, or 200 tons. This is comparable to the amount that was previously exported to Russia.

EPIKO’s “Eesti Piim” brand will be made available, initially for three months, in Selver, ETK, Rimi, Maxima, Gross and Comarket stores.

EPIKO currently unites around 80 dairy producers.

Source: ERR News

The ban of quick loan advertising is big loss for media

A plan by the Ministry of Economic Affairs to ban quick and payday loan advertising on television and radio would cost the stations roughly 3.6 million euros, said the Association of Estonian Broadcasters.

Toomas Vara, the head of the association, told Eesti Päevaleht the plan would have an unproportionally large financial effect.

“Banning ads on a legal activity is crazy, instead of regulating the accessibility of loans and measures of fast loan companies,” he said.

Tea Danilov said the bill would infringe on the principle of a free economy, but would benefit consumers.

The bill could be discussed by the government already this week.

Source: ERR News

Estonian companies buying airtime in pro-Kremlin media

Some 150 Estonian enterprises and organizations, including Health Sickness Fund, are advertising their products in pro-Kremlin state media channels such as RTR Rossija which is also available in Estonia, writes Äripäev.

One of the largest advertisers was the Estonian Health Insurance Fund, a state organization. Such advertising is politically tricky because the ads are aired near Vesti, the station’s news programme that broadcasts Moscow’s official views.

Read more from BBN

EMT, Elion and Eesti Telekom to merge

Mobile phone service provider EMT, Internet service provider Elion and parent company Eesti Telekom will merge into one company in September.

The EMT and Elion trademarks will continue to be used, but the name of the company will be Eesti Telekom.

Read more from ERR

Estonian postal service gets new brand

AS Eesti Post is switching to a new international name on June 1, 2014 that the company says will stand for its logistics solutions and operations on the home Baltic market. It will continue to use the Eesti Post trademark in Estonia.

The Omniva trademark will cover all existing logistics and e-services brands, such as Post24 package machines, the express mail service ELS Kuller and e-invoicing center.

Read more from ERR

New TV channel to air on June 1

The Technical Surveillance Authority has given the nod for the creation of a new television channel, Kanal 8, with owners saying they hope to begin broadcasting at the beginning of June.

Read more from ERR

Businessman expands his media empire by acquiring BNS

Margus Linnamae who has extensive holdings in the Estonian pharmaceutical business has acquired a 55 percent holding in the news agency Baltic News Service through his company MM Grupp.

Last year, Linnamae acquired Eesti Meedia, publisher of Postimees daily, from Norwegian media group Schibsted.

Read more from BBN

Follow

Get every new post delivered to your Inbox.