Battle between fashion retailers heats up

In recent years, the Estonian market has seen the arrival of several so-called fast fashion retailers that have become very successful and taken market share away from established brands, writes Äripäev.

One of such retailers is Polish listed company LPP S.A. that in Estonia operates through its subsidiary LPP Retail Estonia and last year saw retail sales go up 18%. The company’s profit amounted to almost EUR 1.5m.

Commenting the company’s results, board member Hendrik Ilja Pass said that one reason behind the success was the launch of its new retail brand Mohito. The company’s other retail brands are Reserved, Cropptown and House.

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